I argue that the UFW's diversification of its campaign branding reflects an evolution of the UFW marketing strategies as a result of their use of "high-tech boycotts," or computer marketing. I examine the graphic legibility of the UFW's signs and the organization's attempts to transform retail consumption into political activism. This investigation examines selected UFW's Wrath of Grapes promotional material, highlighting the UFW's modification and appropriation of standardized industrial signage to emphasize the dangers of pesticide use by U.S. Using new methods of distribution and increased commercial products, the UFW organizers focused on food quality and consumer education regarding poison and its detrimental consequences. This period would result in Chavez's third and last major strike known as the "Wrath of Grapes" boycott (United Farm Workers, 1986b). government, and a reduced number of supporters of the organization. This changed at the beginning of the 1980s as the UFW experienced a diversified constituency, a shift to a more conservative U.S.
Visually spare and easy to replicate, the UFW's black eagle became an unofficial logo for the entirety of the 1960s and 1970s Chicano rights movement (Figure 1). civil rights movements of the 1960s and 70s. (1) The UFW's branding significantly aided the organization's notoriety and prevalence during the U.S. The United Farm Workers (UFW) began as a labor movement centered on California-based Mexican, Chicano, Filipino, and Black workers during the 1960s.
0 kommentar(er)
